Sales View

Linking the Customer, the Vehicle and the Competition

Sales View

Linking the Customer, the Vehicle and the Competition

Sales View is a stand-alone module within UON View that provides highly insightful and sought-after (and often difficult to obtain) competitive and buyer profile information to drive informed decision making. Sales View provides the key insights to support sales and marketing strategy development linked to Market Potential (for the buyer and vehicle type) which is key to setting accurate sales targets.

Sales View provides online tools that integrate buyer profile insights (Man), and competitor marketing campaign activity (risk from the Menace). This integration enables the strategic alignment of wholesale and retail business processes and is the pre-curser to developing sales and marketing activity (Market View).

Sales View allows you to measure whether your business is moving forward relative to your competitors. Compare performance (improved or declined) vs a chosen time period, and track whether your marketing spend achieved the anticipated (budgeted) result.

This, matched with a broad and detailed demographic buyer and interest profile, enables fine-tuning of media buying and understanding buyer behaviour.

Sales View Offers:

Network Scorecard

Through integration of key internal and external metrics, you can measure your business performance relative to your competitors.

Competitive Sales Performance

The interactive visualisation and interrogation of overall sales and market share performance.

Competitive Media Activity

Tracking and comparing own Brand vs competitive media activity across Spend and Share of Voice including direct access to individual creative executions.

Competitive Digital Activity

Providing insights into own Brand vs competitive digital media activity across Spend, Clicks and Impressions (Display, Social) including direct access to the individual webpages or creative executions.

Consideration and Interest

Gain insights into the profile (demographics) lead quality, based off financial applications from submitted and how you performed vs the competitive set.

Buyer Behaviour

Understanding buyer behaviour through the identification of what brands and vehicles customer considered prior to, and including, purchase.

Buyer Profile

Insight into the demographics of buyers across make and model to improve media buying and scheduling.

Campaign ROI

Integration of multiple data sources to measure campaign Return on Investment across media and variable marketing spend, interest and consideration and actual sales to forecast budget.

Do you find the following a challenge within your business, franchise or network:

How do we understand what is happening in the market place and our performance within it?

We want in-depth knowledge of the lead, prospects and buyer profile.

How can we monitor our campaigns and fully understand the competitor activity?

How can we monitor our campaigns and fully understand the success of our campaigns in terms of sales, financial applications and who bought our cars?

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